Are you looking for something special from your hotel, something a little out of the ordinary?
If you appreciate the design of the dining table you're eating at as much as the food you're eating, if you like to feel that indefinable 'buzz' of a cool place when you walk in the lobby, and if you like the idea that the hotel you are staying in is as much a destination as the city it's in, a 'Virgin Boutique' property is for you.
These contemporary, up-to-the-minute hotels are design-led (indeed, they are often created by famous designers) and they tend to be frequented by celebrities and the style conscious. The hotel bar and restaurant may well be the hottest ticket in town, so get ready for some star-spotting, and more to the point, get ready to feel like a star. At these properties, you don't just stay - you stay in style.