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  • Mon - Fri9:00am - 9:00pm
  • Saturday9:00am - 7:00pm
  • Sunday10:00am - 6:00pm

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At a glance

  • Unlimited Luxury® All inclusive
  • Brand new Now Spa* by Pevonia
  • 4 swimming pools
  • 5 gourmet à la carte restaurants

Hotel facilities


Internet Access



Swimming Pool



Wind Surfing

All Inclusive

Beach Holiday



TripAdvisor Traveller Rating


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Now Sapphire Riviera Cancun

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Nestling along a fabulous beachfront, this spectacular low-rise resort is ideal for couples or families looking for a luxury, all-inclusive holiday on the Caribbean. It’s built in stunning Mayan architectural style, fitting in well with the dazzling tropical location. Rooms are exceptionally spacious and have balconies or patios which overlook the tropical gardens or ocean. You’ll never run out of things to do or food to eat here with a whopping 6 different reservation free restaurants, 5 of these being gourmet à la carte. Cuisines include traditional Mexican, French, Asian, Mediterranean and International. The buffet restaurant is highly recommended, while the à la carte restaurants ensure each meal is a true dining experience! Even room service is included in the Unlimited-Luxury® so you can eat at 2.00am if you fancy! As for activities, take a look below to see the huge number of options, but relax – you can also do nothing but read a book and enjoy the free cocktails as you soak up the Caribbean sunshine. The brand new 7,000 square foot Now Spa by Pevonia offers 7 treatment rooms*, a brand new hydrotherapy circuit offering a sauna, steam room, showers, Jacuzzi, dynamic pool and a outdoor relaxation area and a beauty salon*. A boutique offering Pevonia branded products is also available giving guests a perfect tranquil spa experience. Outside the resort are some of the Yucatan Peninsula’s greatest attractions including Mayan cultural sights such as Chichen Itza, Tulum and Coba and theme parks like Xcaret and Xel-Ha.

Where is it?

On a white sand beach half way between Cancun and Playa del Carmen close to attractions and shopping. Airport transfer time: 25 min.

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Room information

496 suites on 3 floors in 14 buildings with no lifts. All with air-conditioning, separate seating area, ceiling fan, balcony/patio, satellite TV, complimentary WiFi (all room categories), clock radio, in-room safe, mini-bar replenished every day with bottled water, juice and beer, free toiletries, bathrobes, scales, hairdryer, iron and board. Deluxe Junior Suite Tropical View have a bath tub with intergrated shower, 2 twin beds or 1 king-size bed sleeping maximum 3 adults and 1 child (up to 12 years) or 2 adults and 2 children up to 12 years. Wheelchair accessible Deluxe Junior Suite Tropical View Rooms have roll-in shower and 2 doubles with limited space under sink (must be requested at time of booking and subject to availability).

Room Upgrade

Deluxe Junior Suite Oceanview - as above but with balcony or terrace featuring views of the Caribbean sea. Preferred Club Junior Suite Tropical View - with 1 king-size or 2 double beds and garden views.

Preferred Club room types include the following benefits:

- Personalised check-in/out with concierge service
- Upgraded mini-bar and room service
-Upgraded bath amenities and pillow menu
- Private pool access for adults-only
- Bali beds, pool concierge and bar service
- Daily newspaper

Club benefits available as an additional supplement for 2014 include:

- VIP check-in
- Sparkling wine, fruit plate & flowers in room on arrival
- Free access to the Hydrotherapy Areas of the spa
- Breakfast in room once per stay
- 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week

Club benefits available as an additional supplement for 2015 onwards include:

- Lounge access at your UK departure airport
- VIP check-in, sparkling wine, fruit plate & flowers in room on arrival
- Free access to the Hydrotherapy Areas of the spa
- Breakfast in room once per stay and 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week.

Preferred Club Junior Suite Oceanfront-as above but facing the Caribbean Sea and include a Jacuzzi on the balcony.

Eats and drinks

6 reservation free restaurants (1 buffet and 5 gourmet à la carte): The Market Cafe (breakfast, lunch and dinner; International buffet). Paramour (dinner, an adults-only elegant romantic atmosphere offering French fare). Lemongrass (dinner, Asian cuisine including Teppanyaki and a sushi bar). Bluewater Grill (lunch and dinner, offering the very best fine cuts and seafood specialities). Cibu (dinner, rich Mediterranean flavours). Fresco (dinner, an authentic Mexican experience) and Coco Cafe. 5 bars: Moments lobby bar, Splash (swim-up bar in the main pool), Eclipse Night club, The Reef (Preferred Club pool bar) and The Sandbar (Preferred Club beach bar). Enjoy the Sip Savour and See dine around experience and indulge in dinner, sip an artfully prepared cocktail and see the nightly entertainment at the neighbouring Dreams and Now Resorts.

Fun and games

3 swimming pools including adult only Preferred Club Pool. Spa with 2 whirlpools, sauna, steam room and Mexican Temazcal steam bath which can be used when you book: body treatments*, massage* and facials*. Water sports: kayaking, windsurfing, Hobie Cats, sailing, snorkelling*, canoeing, water polo. Scuba diving*and deep sea fishing*. Fitness centre. Tennis. Badminton. Yoga. Big screen with films on the beach. Aerobics. Beach volleyball. Beach football. Table tennis. Bike tours. Explorers kids club (3-12 year olds) open 9.00am–10.00pm inclusive of lunch and dinner. Activities include weekly camp out adventure, arts & crafts and games. Core Zone teens' club allows teenagers 13-17 years to cut loose and really have the time of their lives. Located next to the Explorer’s Club, the Core Zone features nightly entertainment, daily activities and a vast array of sports and games. Complimentary green fees at a nearby golf course (golf cart rental* mandatory, transportation not included, terms and conditions apply, subject to change).

Handy stuff

Babysitting*. Now Spa* by Pevonia. Laundry service*. Cigar shop*. Boutique stores including souvenirs and newspapers. Free WiFi throughout. Download the hotel’s “Unlimited Connectivity” App which enables free local calls, room to room calls, access to daily activities, restaurant menus and schedules, hotel maps and local attraction info.

Additional information

*Denotes local charge.

Child ages at this property up to and including 12 years. 

All Inclusive

Unlimited-Luxury® includes all meals, snacks and drinks, including premium domestic and International premium brand liquors and wines and mini-bar stocked daily with water, soft drinks and beer. All activities and entertainment above unless otherwise stated. Hotel operates a no-wristband policy.


Partially Accessible: properties that offer wheelchair adapted rooms with partially accessible amenities. Please note: These rooms are subject to availability and may only be available in specific room categories with varying bedding arrangements. Please request this at the time of booking. The Virgin Holidays Special Assistance Team can be contacted by e-mail at or call us on 0844 557 3998, Monday-Friday 9.00am-5.30pm.

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Now Sapphire Riviera Cancun

  • What to Expect:
    • 4.5 Sleep Quality
    • 4.0 Location
    • 4.5 Rooms
    • 4.5 Service
    • 4.0 Value
    • 4.5 Cleanliness
  • Traveller Rating:
    • Excellent (1421)
    • Very Good (912)
    • Average (424)
    • Poor (149)
    • Terrible (74)

We just returned from the Now Sapphire and had a great time. This was our second trip to the resort. Cesar at the beach bar was awesome! He was a large part of the reason we went back to this...

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5 of 5 stars
Oct 22, 2014 - Jamie S - Beecher City, Illinois

We just returned from the Now Sapphire and had a great time. This was our second trip to the resort. Cesar at the beach bar was awesome! He was a large part of the reason we went back to this... Read more resort! The food was great and everyone at the resort was friendly and helpful! Read less

5 of 5 stars
Oct 21, 2014 - Melanie S - Washington DC, District of Columbia

I just returned from a solo trip to the Now Sapphire in October for 6 days. It's a gorgeous resort with a top-notch staff who are all incredibly friendly and welcoming. Highlight was the... Read more entertainment team. I was worried given the TA reviews about the timeshare presentation, but I found that simply asking firmly for the coupons and rejecting the timeshare offer worked fine for me. Pool/beach: The pool is huge and well-maintained. If you arrived too late in the day all of the lounge chairs were probably taken, but if you walked around you usually could find one that had opened up. The bar at the pool was alright. The beach is fine...sand is fantastically soft but it's true there is quite a bit of seaweed which they work very hard to clean up every day. Not the end of the world, but if you're looking for crystal blue water, this is not your place. The water itself was fine but I preferred the pool. Activities/Entertainment: I did the bike tour to Puerto Morelos twice which was great. There's not much to do in the town other than shopping and walking around, but it's a fun time nonetheless and a nice way to start the morning. The kayak tour out in the ocean was also fantastic (thanks Miguel). Salsa lessons in the lobby with a live band were great. The entertainment team (Luis, Fermin, Miguel, Miguel, Giovanni) were just SPECTACULAR. I was constantly amazed by their energy, friendliness, and passion. They really went above and beyond every single day, particularly Luis (Stitch) who seemed to be everywhere all the time. He deserves a raise! The shows were also great. I saw Circus Rock, a Mexican culture show (phenomenal), American Idol, the fire show on the beach, and the Oktoberfest show. The resort really goes out of their way to make sure there are always fun things to do. Internet: free and everywhere! Can't beat that. Restaurants: I had the breakfast buffet every day which was quite good (say hi to Humberto - he was fantastic). My favorite restaurant was Lemon Grass, though I didn't get to try the hibachi, which seemed fun. The French restaurant (Paramour) was quite good, though the portions were small. Bluewater Grill was fantastic for lunch - and outside on the deck made for great lunch views. Some days they also had a BBQ going near the pool which was nice and convenient. My least favorites were Fresco (Mexican) and Cibu (Mediterranean). I also ordered room service for breakfast and dinner during the week. Dinner was less than impressive but at least both times the meals arrived relatively quickly. I also went to Coco Cafe (think Starbucks) almost every day. They had a fantastic frozen latte. Make sure to tip all your servers. They work very hard. Bars: My favorites were the swing bar at the beach and in the main lobby bar. Cesar, Juan, and Hugo on the beach were hilarious and just fantastic all around, as was Manrique at the lobby bar. Tipping: I brought lots of $1's and $5's for tipping at the bars and restaurants. Tipping isn't required but can certainly make a difference. But most importantly, the staff here work so hard and are so incredibly friendly, they truly deserve it. Room: Always kept spotless and cleaned every day. Room was huge and had a lovely bathroom. Balcony with chairs was a nice touch. Phone, wifi, and tv with cable included. AC worked well too. Outside activities: Different tour companies have tables set up in the lobby for tours. I did Chichen Itza/Ik-kil cenote (fantastic) with Amstar, and Tulum/Akumal with Cancun Adventures (through the Amstar table). I would highly recommend both tours. The trips generally last a whole day though so keep that in mind. Atmosphere/Other: Generally a resort for couples and families. I saw quite a few children, and definitely met quite a few couples on their honeymoon, some groups of girlfriends too. Traveling alone, I found the resort to be welcoming to all but perhaps a slightly better fit for couples. I didn't meet too many solo travelers like me. There is a gym which I didn't make use of, but it seemed nice. Sunrises on the beach were a must-see. Everyday you also receive a little newsletter in your room that tells you all the restaurants that are open and all the activities for the next day. It was great! Overall just a fantastic experience, and I look forward to coming back again. Read less

5 of 5 stars
Oct 21, 2014 - Shanjala - New Jersey

This was the best hotel resort experience I have ever had!! My husband and I got married there this Oct. Ramon was my wedding coordinator and he and his staff were simply awesome!! He was very... Read more attentive, responded to emails quickly, and was very accommodating to make sure our wedding day was amazing. My family is from Dallas and my husband's family is from New Jersey and all of our guest had a great time. This was the first time portion of our families were meeting and there is nothing like meeting someone in a relaxing and gorgeous atmosphere. Even though it had earlier the day of our wedding( good luck), by the time it was scheduled to start, the rain had cleared and our wedding was everything we had thought it would be and more. The staff was the kindest and friendliest staff you will ever encounter in the service industry. They really made you feel like they knew you and cared about your stay with them. Fatima in concierge, Oscar in food, Ana in wedding photography and just about the entire staff was exceptional!! The property was beautiful, rooms were very clean, and the entertainment group was full of energy!! One of the reasons we choose this all inclusive resort was based on actual customer reviews...and I am happy to add our review to that. Trust me Now Sappire will not disappoint we will DEFINITELY be back. Read less

5 of 5 stars
Oct 21, 2014 - cmp92477 - MN

I just returned from a 4 night girls trip and would highly recommend this resort to everyone! The customer service was excellent with our favorite staff being Flor by the pool, Eduardo in the... Read more breakfast buffet and Gerson at the swim up bar! The food was very good as well! I had the beef curry at the asian restaurant and would go back just for that! The desserts were also one of the best i have had at an all inclusive! We ate lunch at the blue water grill three of the days and the fish tacos were to die for! It was the little things here like no wristbands, no reservations needed for supper and can beer (including bud light) that made this resort stand out! The pool area with a good amount of loungers and floaties was very appealing! I am guessing it was the time of year since i usually go to mexico in february but the water was not as pretty as i am used to. It was fine though since we were more than happy by the pool! The evening bands and close proximity of the disco to the lobby bar was also a bonus! I hope to be back one day! Read less

3 of 5 stars
Oct 20, 2014 - Alextazi - Kennesaw, Georgia

My husband & I stayed at the resort to celebrate my 40th birthday. We were Preferred Guests which gave us access to the Private Concierge Room, Adults Only Pool, Cibu restaurant, in room minibar... Read more , Wifi and beach chairs/umbrellas available for Preferred Guests only. Resort Credits: I paid for our stay in advance so I received $200 in resort credits. The resort credits are very misleading, or maybe I just wasn't previously familiar with how they are supposed to work. For example: If you have $40 wine credit you can only use one $10 credit per bottle. That means that you will have to pay approximately $40 out of pocket if you buy a $50 bottle of wine. The spa credit and romantic dinner credits worked the same way. Other guests that we spoke to advised that they were subjected to an 1 1/2 - 4 hour tour and time share sales pitch in order to receive their resort credits. The concierge tried to convince me to take a tour/breakfast but I had already been there for 3 days so perhaps that's why they gave up so easily. I am appalled that they are wasting guests valuable vacation time by giving them a timeshare sales pitch. I paid thousands of dollars for this vacation and would have been highly upset if they had done this to me. Seaweed/Water Quality: I had already read many reviews on TA prior to our trip so I knew that the water wasn't going to be crystal blue like I had hoped and there would be seaweed. Both of these were true. They use the tractor to clean as much as they can, and there is no way the resort can keep up with the seaweed-it's just Mother Nature. If you want clear blue water, stay somewhere else. The restaurants: There are 5 or 6 on the resort, the Market Buffet (food varies daily), Blue Water (Burgers, Nachos (lunch), Cibu (Preferred Guests only), Paramour, Fresco (Mexican), LemonGrass (Sushi/Hibachi). Reservations are not allowed unless you buy a bottle of wine. All restaurants are not open every night, but we couldn't figure out how they determined which would be open on specific nights as it is not published anywhere. Our favorite was the Lemongrass and it was worth the wait! Fellow guests had let us know that if you ask for an assortment of the sushi they will bring you a sampler tray of each. It was some of the best sushi I have ever had. The meals during the rest of our stay were far from noteworthy and I actually lost weight during our stay. Drinks: No shortage of adult beverages here but my advice is to bring a stack of $1 bills with you to tip. You will probably still receive good service if you don't tip but they will certainly remember if you do! Remember, tips are to ensure good service but these staff members only make a VERY small daily wage. They live off their tips-don't be stingy! If you prefer a higher shelf vodka, whiskey or whatever, ASK for it when you order they will give it to you if they have it. Adults Only Pool: The staff at this pool was fantastic. Very friendly, accommodating! Make sure you reserve your chairs the day before (everyday) and bring a personal belong before 11 a.m. the day of your reservation or your spot may be given to someone else. So, why did I only give this a mediocre rating? The food was marginal and the resort really didn't offer anything that made it memorable. It seemed like they were just creating ways to try to make more money. I could have saved a lot of money by just visiting a beach in the United States that had blue water. One last note: At the end of the stay when you are checking out you will be handed an iPad to complete a survey regarding your stay; however, you are sitting right in front of the staff while you fill out the survey so I obviously didn't want to be forthright with my answers. It was very uncomfortable. Read less

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