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  • Mon - Fri9:00am - 9:00pm
  • Saturday9:00am - 7:00pm
  • Sunday10:00am - 6:00pm

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At a glance

  • Unlimited Luxury® All inclusive
  • Brand new Now Spa* by Pevonia
  • 4 swimming pools
  • 5 gourmet à la carte restaurants

Hotel facilities


Internet Access



Swimming Pool



Wind Surfing

All Inclusive

Beach Holiday



TripAdvisor Traveller Rating


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Now Sapphire Riviera Cancun

1 of 12 photos

Nestling along a fabulous beachfront, this spectacular low-rise resort is ideal for couples or families looking for a luxury, all-inclusive holiday on the Caribbean. It’s built in stunning Mayan architectural style, fitting in well with the dazzling tropical location. Rooms are exceptionally spacious and have balconies or patios which overlook the tropical gardens or ocean. You’ll never run out of things to do or food to eat here with a whopping 6 different reservation free restaurants, 5 of these being gourmet à la carte. Cuisines include traditional Mexican, French, Asian, Mediterranean and International. The buffet restaurant is highly recommended, while the à la carte restaurants ensure each meal is a true dining experience! Even room service is included in the Unlimited-Luxury® so you can eat at 2.00am if you fancy! As for activities, take a look below to see the huge number of options, but relax – you can also do nothing but read a book and enjoy the free cocktails as you soak up the Caribbean sunshine. The brand new 7,000 square foot Now Spa by Pevonia offers 7 treatment rooms*, a brand new hydrotherapy circuit offering a sauna, steam room, showers, Jacuzzi, dynamic pool and a outdoor relaxation area and a beauty salon*. A boutique offering Pevonia branded products is also available giving guests a perfect tranquil spa experience. Outside the resort are some of the Yucatan Peninsula’s greatest attractions including Mayan cultural sights such as Chichen Itza, Tulum and Coba and theme parks like Xcaret and Xel-Ha.

Where is it?

On a white sand beach half way between Cancun and Playa del Carmen close to attractions and shopping. Airport transfer time: 25 min.

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Room information

496 suites on 3 floors in 14 buildings with no lifts. All with air-conditioning, separate seating area, ceiling fan, balcony/patio, satellite TV, complimentary WiFi (all room categories), clock radio, in-room safe, mini-bar replenished every day with bottled water, juice and beer, free toiletries, bathrobes, scales, hairdryer, iron and board. Deluxe Junior Suite Tropical View have a bath tub with intergrated shower, 2 twin beds or 1 king-size bed sleeping maximum 3 adults and 1 child (up to 12 years) or 2 adults and 2 children up to 12 years. Wheelchair accessible Deluxe Junior Suite Tropical View Rooms have roll-in shower and 2 doubles with limited space under sink (must be requested at time of booking and subject to availability).

Room Upgrade

Deluxe Junior Suite Oceanview-as above but with balcony or terrace featuring views of the Caribbean sea.
Preferred Club Junior Suite Tropical View- with 1 king-size or 2 double beds and garden views.

Preferred Club room types include the following benefits:

personalised check-in/out with concierge service, upgraded mini-bar and room service, upgraded bath amenities, pillow menu, private pool access for adults-only and bali beds, pool concierge and bar service and daily newspaper.

Club benefits available as an additional supplement for 2014 include:

VIP check-in, sparkling wine, fruit plate & flowers in room on arrival, free access to the Hydrotherapy Areas of the spa, breakfast in room once per stay and 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week.

Club benefits available as an additional supplement for 2015 onwards include:

Lounge access at your UK departure airport, VIP check-in, sparkling wine, fruit plate & flowers in room on arrival, free access to the Hydrotherapy Areas of the spa, breakfast in room once per stay and 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week.
Preferred Club Junior Suite Oceanfront-as above but facing the Caribbean Sea and include a Jacuzzi on the balcony.

Eats and drinks

6 reservation free restaurants (1 buffet and 5 gourmet à la carte): The Market Cafe (breakfast, lunch and dinner; International buffet). Paramour (dinner, an adults-only elegant romantic atmosphere offering French fare). Lemongrass (dinner, Asian cuisine including Teppanyaki and a sushi bar). Bluewater Grill (lunch and dinner, offering the very best fine cuts and seafood specialities). Cibu (dinner, rich Mediterranean flavours). Fresco (dinner, an authentic Mexican experience) and Coco Cafe. 5 bars: Moments lobby bar, Splash (swim-up bar in the main pool), Eclipse Night club, The Reef (Preferred Club pool bar) and The Sandbar (Preferred Club beach bar). Enjoy the Sip Savour and See dine around experience and indulge in dinner, sip an artfully prepared cocktail and see the nightly entertainment at the neighbouring Dreams and Now Resorts.

Fun and games

3 swimming pools including adult only Preferred Club Pool. Spa with 2 whirlpools, sauna, steam room and Mexican Temazcal steam bath which can be used when you book: body treatments*, massage* and facials*. Water sports: kayaking, windsurfing, Hobie Cats, sailing, snorkelling*, canoeing, water polo. Scuba diving*and deep sea fishing*. Fitness centre. Tennis. Badminton. Yoga. Big screen with films on the beach. Aerobics. Beach volleyball. Beach football. Table tennis. Bike tours. Explorers kids club (3-12 year olds) open 9.00am–10.00pm inclusive of lunch and dinner. Activities include weekly camp out adventure, arts & crafts and games. Core Zone teens' club allows teenagers 13-17 years to cut loose and really have the time of their lives. Located next to the Explorer’s Club, the Core Zone features nightly entertainment, daily activities and a vast array of sports and games. Complimentary green fees at a nearby golf course (golf cart rental* mandatory, transportation not included, terms and conditions apply, subject to change).

Handy stuff

Babysitting*. Now Spa* by Pevonia. Laundry service*. Cigar shop*. Boutique stores including souvenirs and newspapers. Free WiFi throughout. Download the hotel’s “Unlimited Connectivity” App which enables free local calls, room to room calls, access to daily activities, restaurant menus and schedules, hotel maps and local attraction info.

Additional information

*Denotes local charge.

Child ages at this property up to and including 12 years. 

All Inclusive

Unlimited-Luxury® includes all meals, snacks and drinks, including premium domestic and International premium brand liquors and wines and mini-bar stocked daily with water, soft drinks and beer. All activities and entertainment above unless otherwise stated. Hotel operates a no-wristband policy.


Partially Accessible: properties that offer wheelchair adapted rooms with partially accessible amenities. Please note: These rooms are subject to availability and may only be available in specific room categories with varying bedding arrangements. Please request this at the time of booking. The Virgin Holidays Special Assistance Team can be contacted by e-mail at or call us on 0844 557 3998, Monday-Friday 9.00am-5.30pm.

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Now Sapphire Riviera Cancun

  • What to Expect:
    • 4 based on 2428 reviews Location
    • 4.5 based on 2421 reviews Rooms
    • 4.5 based on 2664 reviews Service
    • 4 based on 2597 reviews Value
    • 4.5 based on 2582 reviews Cleanliness
  • Traveller Rating:
    • Excellent (1290)
    • Very Good (867)
    • Average (407)
    • Poor (146)
    • Terrible (74)

If you are having a wedding here ask alot of questions. We purchased the most expensive wedding package. All the pics they show are for the most expensive wedding plus all the extras they provide. Be...

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2 of 5 stars
Sep 1, 2014 - Jeanne O - Royse City, Texas

If you are having a wedding here ask alot of questions. We purchased the most expensive wedding package. All the pics they show are for the most expensive wedding plus all the extras they provide. Be... Read more sure and ask for a pic of what you are getting. Bringing 22 people here for a wedding meant nothing to this resort. They definetly will not go out of their way to accomodate you. If you have a lot of extra money to throw around then you will get excellent service. If you are thinking your daughter will feel like it was a special day for her, think again. The hotels response has been we are sorry. Read less

5 of 5 stars
Sep 1, 2014 - susiels - Morgantown, West Virginia

I recently spent a long weekend at the Now Sapphire and signed up for the preferred club. The only complaint I have is the seaweed on the beach and in the water. The quantity seemed to vary from... Read more time to time, and there was a tractor that went up and down the beach all day trying to clean it up, but it was always there. At times there was a border of seaweed on the beach by the water that was a couple of feet wide and several inches deep. The hotel itself (and the white sand beach except for the seaweed) were wonderful. We loved the food and service at the buffet. The service in the French restaurant, Paramour, was excellent. The presentation of the food at Cibu (my salmon entrée) was unique. The food was very good everywhere we ate. Our last day we had to leave early for the airport before the restaurants opened, but we had free room service delivered to us and that worked well. The preferred pool was uncrowded and always had rafts available to use. I especially liked the main pool. It was beautiful and huge. Even with a lot of people there it wasn't crowded. I would recommend the preferred option. We had free Wi-Fi and free phone calls to the US. We also could eat breakfast at the Cibu buffet and didn't have to wait in line for the other buffet. We could reserve lounges at the beach or pool each day. I saw varying prices for the preferred option but ours was very reasonable and well worth it. Read less

5 of 5 stars
Sep 1, 2014 - Felderland -

Not having ever done an all-inclusive holiday previously, we were a little wary as to what to expect. However, we were very pleasantly surprised - the resort was well equipped, spotlessly clean, the... Read more food of excellent quality and variety and the staff were extremely friendly and helpful. Our special thanks go particularly to Eduardo in the Market Place restaurant who made us smile each morning with his newly learnt Cockney rhyming slang !! and also to Miguel in the 'towel' man! Just a few things to point out to fellow holiday makers that may make your stay even better; we did suffer badly from mosquitos so would definitely recommend taking either a mosquito plug in machine with you or certainly some mosquito repellent. Also if you want a good position on the sun beds, we did undertaken 'Operation Towel Drop' each morning !! Read less

5 of 5 stars
Aug 31, 2014 - Christine D - ABINGTON

We came to relax and enjoyed our vacation very much. The property is as beautiful as the pictures. We had a tropical view room which was probably one of the best hotel rooms we've ever stayed in... Read more . Room service and stocked minibars - all inclusive as well. We were impressed. The food and drinks were great and so was the entertainment. Some of the shows were just amazing. You can do a much or as little as you want every day. There are many options offered that are included with the package. Of course there are excursions available for purchase as well. We came for a family vacation. The staff were great with our kids who had an awesome time. Miguel was their favorite!! They did archery, rifle shooting, kayaking, ping pong, just to name a few. The only minuses (we loved this place, but just as an FYI): beach is just ok - we were expecting crystal clear blue water, but it's not. It was ok though. We went when it was very humid, which you kind of get used to, but the main buffet restaurant is not air conditioned. (Air conditioned rooms were great though!) We also didn't appreciate the pushing of the "vacation club" and all the selling surrounding that aspect - so be prepared. (If you don't mind going through those sales pitch tours, you'll enjoy it.) So, although there were some minuses, the pluses definitely outweighed the negatives. We didn't want to leave and had an amazing vacation!! The staff were all wonderful and can't do enough for you. We highly recommend this resort. Read less

4 of 5 stars
Aug 31, 2014 - chau duyen n - montreal, Quebec

Our family stayed at this hotel for 7 days. We had two connected rooms and they were both fabulous! We have little children and they loved going to the Kid's Club. They loved it so much that they... Read more don't want to leave. The girls working there did a wonderful job in entertaining our little ones. The foods are excellent and love the late room service. I would like to have the possibility to make reservation at the restaurants. We were 5 and there were not so many tables available. The staff are extremely courteous and work very hard to please everyone. At the time we stayed, there are seaweed but that is due to the weather. The hotel did its best to clean up after the seaweed regularly. The one major drawback was there are lots of mosquitoes even in the rooms or outside during nighttime. I got bit and so are my daughters. Overall we were very satisfied with our stay at this hotel. Read less

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