Mexico Holidays

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Now Sapphire Riviera Cancun

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Nestling along a fabulous beachfront, this spectacular low-rise resort is ideal for couples or families looking for a luxury, all-inclusive holiday on the Caribbean. It’s built in stunning Mayan architectural style, fitting in well with the dazzling tropical location. Rooms are exceptionally spacious and have balconies or patios which overlook the tropical gardens or ocean. You’ll never run out of things to do or food to eat here with a whopping 6 different reservation free restaurants, 5 of these being gourmet à la carte. Cuisines include traditional Mexican, French, Asian, Mediterranean and International. The buffet restaurant is highly recommended, while the à la carte restaurants ensure each meal is a true dining experience! Even room service is included in the Unlimited-Luxury® so you can eat at 2.00am if you fancy! As for activities, take a look below to see the huge number of options, but relax – you can also do nothing but read a book and enjoy the free cocktails as you soak up the Caribbean sunshine. The 7,000 square foot Now Spa by Pevonia offers 7 treatment rooms*, a hydrotherapy circuit offering a sauna, steam room, showers, Jacuzzi, dynamic pool and a outdoor relaxation area and a beauty salon*. A boutique offering Pevonia branded products is also available giving guests a perfect tranquil spa experience. Outside the resort are some of the Yucatan Peninsula’s greatest attractions including Mayan cultural sights such as Chichen Itza, Tulum and Coba and theme parks like Xcaret and Xel-Ha.

At a glance

  • Unlimited-Luxury® All inclusive
  • Now Spa* by Pevonia
  • 4 swimming pools
  • 5 gourmet à la carte restaurants

Where is it?

On a white sand beach half way between Cancun and Playa del Carmen close to attractions and shopping. Airport transfer time: 25 min.

Larger Map

Room information

496 suites on 3 floors in 14 buildings with no lifts. All with air-conditioning, separate seating area, ceiling fan, balcony/patio, satellite TV, complimentary WiFi (all room categories), clock radio, in-room safe, mini-bar replenished every day with bottled water, juice and beer, free toiletries, bathrobes, scales, hairdryer, iron and board. Deluxe Junior Suite Tropical View have a bath tub with intergrated shower, 2 twin beds or 1 king-size bed sleeping maximum 3 adults and 1 child (up to 12 years) or 2 adults and 2 children up to 12 years. Wheelchair accessible Deluxe Junior Suite Tropical View Rooms have roll-in shower and 2 doubles with limited space under sink (must be requested at time of booking and subject to availability).

Room Upgrade

Deluxe Junior Suite Ocean Front are as above but with balcony or terrace featuring views of the Caribbean sea. Preferred Club Junior Suite Tropical View with 1 king-size or 2 double beds and garden views. Preferred Club Junior Suite Ocean Front are as above but facing the Caribbean Sea and include a Jacuzzi on the balcony.

Preferred Club room types include the following benefits:

- Personalised check-in/out with concierge service
- Upgraded mini-bar and room service
-Upgraded bath amenities and pillow menu
- Private pool access for adults-only
- Bali beds, pool concierge and bar service
- Daily newspaper

Club room types include the following benefits:

- VIP check-in
- Sparkling wine, fruit plate & flowers in room on arrival
- Free access to the Hydrotherapy Areas of the spa
- Breakfast in room once per stay
- 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week

- VIP check-in, sparkling wine, fruit plate & flowers in room on arrival
- Free access to the Hydrotherapy Areas of the spa
- Breakfast in room once per stay and 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week.

- Lounge access at your UK departure airport (only included when booking a package holiday)

Eats and drinks

6 reservation free restaurants (1 buffet and 5 gourmet à la carte): The Market Cafe (breakfast, lunch and dinner; International buffet). Paramour (dinner, an adults-only elegant romantic atmosphere offering French fare). Lemongrass (dinner, Asian cuisine including Teppanyaki and a sushi bar). Bluewater Grill (lunch and dinner, offering the very best fine cuts and seafood specialities). Cibu (dinner, rich Mediterranean flavours). Fresco (dinner, an authentic Mexican experience) and Coco Cafe. 5 bars: Moments lobby bar, Splash (swim-up bar in the main pool), Eclipse Night club, The Reef (Preferred Club pool bar) and The Sandbar (Preferred Club beach bar). Enjoy the Sip Savour and See dine around experience and indulge in dinner, sip an artfully prepared cocktail and see the nightly entertainment at the neighbouring Dreams and Now Resorts.

Fun and games

3 swimming pools including adult only Preferred Club Pool. Spa with 2 whirlpools, sauna, steam room and Mexican Temazcal steam bath which can be used when you book: body treatments*, massage* and facials*. Water sports: kayaking, windsurfing, Hobie Cats, sailing, snorkelling*, canoeing, water polo. Scuba diving*and deep sea fishing*. Fitness centre. Tennis. Badminton. Yoga. Big screen with films on the beach. Aerobics. Beach volleyball. Beach football. Table tennis. Bike tours. Explorers kids club (3-12 year olds) open 9.00am–10.00pm inclusive of lunch and dinner. Activities include weekly camp out adventure, arts & crafts and games. Core Zone teens' club allows teenagers 13-17 years to cut loose and really have the time of their lives. Located next to the Explorer’s Club, the Core Zone features nightly entertainment, daily activities and a vast array of sports and games. Complimentary green fees at a nearby golf course (golf cart rental* mandatory, transportation not included, terms and conditions apply, subject to change).

Handy stuff

Babysitting*. Now Spa* by Pevonia. Laundry service*. Cigar shop*. Boutique stores including souvenirs and newspapers. Free WiFi throughout. Download the hotel’s “Unlimited Connectivity” App which enables free local calls, room to room calls, access to daily activities, restaurant menus and schedules, hotel maps and local attraction info.

Additional information

*Denotes local charge.

Child ages at this property up to and including 12 years. 

All Inclusive

Unlimited-Luxury® includes all meals, snacks and drinks, including premium domestic and International premium brand liquors and wines and mini-bar stocked daily with water, soft drinks and beer. All activities and entertainment above unless otherwise stated. Hotel operates a no-wristband policy.


Partially Accessible: properties that offer wheelchair adapted rooms with partially accessible amenities. Please note: These rooms are subject to availability and may only be available in specific room categories with varying bedding arrangements. Please request this at the time of booking. The Virgin Holidays Special Assistance Team can be contacted by e-mail at or call us on 0844 557 3998, Monday-Friday 9.00am-5.30pm.

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Now Sapphire Riviera Cancun

  • What to Expect:
    • 4.5 Sleep Quality
    • 4.0 Location
    • 4.5 Rooms
    • 4.5 Service
    • 4.0 Value
    • 4.5 Cleanliness
  • Traveller Rating:
    • Excellent (1836)
    • Very Good (1072)
    • Average (469)
    • Poor (157)
    • Terrible (79)

We stayed at the Now Sapphire for a 5 night girls trip to celebrate a birthday & loved every minute of our vacation!! This is a beautiful resort that is clean & well taken care of. The food is...

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5 of 5 stars
May 1, 2015 - tmacbart - Kitchener, Canada

We stayed at the Now Sapphire for a 5 night girls trip to celebrate a birthday & loved every minute of our vacation!! This is a beautiful resort that is clean & well taken care of. The food is... Read more incredible everywhere, but our favorites were the French restaurant & blue water grill. What a beautiful setting to enjoy a meal. Now Sapphire offers pool & beach service which I absolutely love!! All of the staff were great but there were a couple that went above & beyond to make our stay really special. A huge thank you to Oscar for your spot on recommendations. I am also in the service industry and really commend the passion he shows for delivering a flawless experience to all guests. Miguel #1....from the entertainment staff was also wonderful!! Fun & out going, and great at getting the guests comfortable enough to participate!! We will definitely be back to this resort & have already recommended it to several friends!! Read less

5 of 5 stars
Apr 30, 2015 - Peter B - North Vancouver, Canada

Our most enjoyable week in Mexico at the Sapphire was highlighted by the complete and courteous service by both the hotel staff personnel and the UVC with Jose Luis as manager. We were always... Read more greeted, with smiles and "holas" by one and all. The facilities were outstanding, the meals and bar were superb and our accommodation was excellent. We recommend it most highly. Connie and Peter Read less

4 of 5 stars
Apr 30, 2015 - Miller3310 - Brillion, Wisconsin

We just returned from our Destination Wedding on Sunday and can't say enough about this place. I'll try to hit all the highs and lows since I spent a lot of time reading reviews on here before... Read more booking. The food is fantastic. Most people are hesitant about foods at all inclusive...DONT BE! The blue water grill was a favorite amongst our group and their steak and shrimp....phenomenal!!! They don't even give you steak's that good. I did not have one bad meal. It was all excellent. Paramour was also a favorite of mine. Our group tried a lot of different things, and there wasn't anything to complain about. (We're all from a small town that lives on our normal burgers and pastas so this was way out of our norm.) Did I mention free room service as well....we had 30+ people along and I think everyone ordered at some point and LOVED IT! The night club and theater offered something every night and there were also shows on the beach so for the night should be entertained on a daily basis. Daily...the entertainment team does a fantastic job during the day getting everyone involved. During our week there was dancing in the pool...beach volleyball...a mini iron man....some dancing around the pool...all in all they were such a good time, and then you see them out and about dancing in the club at night and you wonder how they still have the energy left to keep doing it all! Drinks...this area is a little sketchy, but I can't complain too much. The one thing I noticed is when you ask for a drink you like at one might be something completely different at another so I tried to stick to one area if I liked it, but they are all the fruity, slushy drinks so most of them all taste awesome anyways. (I recommend a blue lagoon...not the slushy one for day drinkers) Room service-I don't like to complain about these things, especially being the bride and groom last week, but I felt short changed in this area....someone was in our room daily for towels and making the bed, but as far as the refrigerator and the mini bar/snacks only got restocked two times in the entire week we were there (we did get water bottles)....others in our group told us that they got it irritated me a little bit that we were the bride and groom and didn't receive the same things, but like I said ...were at an all inclusive you can still go and get those things wherever you want really. The other thing to go along with room service...we knew we would be getting there early and our rooms probably wouldn't be ready right away, so we waited in the lounge for probably 2 hours max. Food and drinks welcomed you though so fear not! The heat/AC in our room wouldn't go down when we got finally by the day of our wedding we really didn't want to come back to a hot room and asked maintenance to fix it....A man came up to our room...looked at it...held something up...and walked out...didn't say if it was fixed or not...and it was never fixed...our brother in law said the same thing about their room and were even going to switch but didn't want to be a bother. I suggest if you cant get it right away to ask immediately...we sucked it up..and woke up a bit warmer than would have liked to for a week. And Finally...our wedding. We did not do a reception..or cocktail hour or anything really...we wanted a simple beach ceremony with our friends and family who came with us, and then wanted them to be able to do whatever they wanted yet, so we opted for the 11 am wedding, and by 2 o clock a majority of our group had taken pictures...eaten lunch all together (blue water accommodated for all 37 of us) and were back in the pool enjoying the day. We had our meeting with our coordinator right away on Monday...chose the sound system...the location..the chairs..and music...who had to be where at what time (this took less than an hour) they took care of dry cleaning/steaming our clothes the day before and had it back in our room that day so no worries about where they were on the day of. Our walk through was very brief...sooo brief in fact it made us a little worried about what we were going to be doing the day of but we didn't want to worry about it so we let it be and pretty much just winged it. It all worked out We chose the ocean front room (2nd floor) with a Jacuzzi....if your like us...this is luxury you don't get all the time...I would not have chosen beach floor just because its less private. We could use our jacuzi in privacy without others being able to actually see us using it. Others that came in our room also liked our shower instead of was wide tub. We all booked preferred club so we were in all the rooms more towards the ocean...I liked the location of these much better as well. Our room was also very conveniently located right by the swing bar on the beach, where most of our group occupied during the week so we always found someone. It was a little more for price than what we originally wanted, but for a week it was still worth it. The only bad thing during the week was the wind. I think at least 3 days they shut down the water activities on the beach because of the wind. We also booked a catamaran/snorkel day for our whole group through apple. I had higher expectations because I had done one before...this one did not live up to it. We snorkeled out in the middle of the the waves made it almost impossible to enjoy it. With the wind we also did not get to do the parasailing off the back of the boat as well. Wifi-we did not personally try it, but a couple people said it worked great right away, while others struggled with it (if you needed it..i'm sure you could have gotten it if you asked for help) we stayed "disconnected" for the week and enjoyed every minute of it! The staff on the resort was absolutely wonderful. I think I speak for everyone that they enjoyed their week in paradise. Read less

5 of 5 stars
Apr 30, 2015 - familytravler07 - colorado

We have been to the Riviera Maya many times, we have never staying in the same place twice. We will come back to the Sapphire. The food, drinks and staff were fantastic! I could go on and on, but the... Read more bottom line is you will not be disappointed. Read less

4 of 5 stars
Apr 30, 2015 - 11Nipper - Calgary

I am comparing this hotel to about a dozen others that I have stayed in around the Cancun /Riviera Maya area. We got a good deal to stay here so we definitely had good value for what we paid... Read more . Everyone talks about rooms etc so I will pass on that. The hotel is a 4 star with 5 star service. As all the reviews say...the staff are great here. This hotel is Wedding Central. There were at least 3 weddings every day except Sunday. One day there were 5. Some weddings were very nice and classy but, there were some trashy ones as well. Gay/straight, you name it they got married there. We were not part of a wedding party so here is the down side of being a hotel guest in the midst of all the weddings...Most of the wedding party's were classy and had a lot of fun but there were some pretty rowdy weddings that had no respect for anyone else there. Wedding guests hang out in large groups and would pretty well take over the areas that they were hanging around in. If there was a large number of guests around the lobby couldn't get service. The wedding DJ's stop around 9 or 10 p.m. so the weddings all end up at the lobby bar or disco. Occasionally we could see one larger or rowdier wedding overwhelming a smaller group. There was even a fight in the disco between girls form a wedding party...I did say there were some trashy weddings there. They had to shut down the disco. The other annoying thing was the wedding music. It's a small resort and the receptions are outside, usually with one on the patio of the Bluewater and another on the pool deck. If you were having dinner outside at Bluewater you got to hear music from 2 DJ's at the same time!! The pools are nice here. The Privilege pool has excellent service and it's a nice place to meet other guests. The pool attendant, Alberto, was great. Raul the bartender was also. There is seaweed all along the coast here that goes at least as far south as Playa Del Carmen. It is a relatively new development as we saw this last November for the first time and we have been going there for 17 years. The water looks dirty but it's not, just suspended seaweed. No real snorkelling off the shore here as the bottom is mainly seagrass. A few small fish and some sea stars. Take a trip out to the reef as it is very healthy and you will see a lot of cool life. Better yet, go over to Cozumel as the water is crystal clear. This resort is in the North Puerto Morales area. It's going to cost you a fair bit to get anywhere as the taxi syndicate is very strong here. It was $25 US just to get into Puerto Morales. Golf. Played twice at the affiliated course Grande Coral. A very nice golf course. Your free golf will cost you about $120US with transportation. More if you rent clubs. We knew that going in so were OK with it. The golf course, transportation etc were very good. Went scuba diving with Wetset in Puerto Morales. A very good outfit. We were privelige club so we did use the lounge there. It was quite nice but very quiet. We did request an upgrade to oceanfront rooms but the cost was $100/night. Didn't bother and it worked out fine. By the way the dine around option where they list about 5 other resorts you can go to for dinner!!!! Well it doesn't really work that way, you can only go to the Now Jade and a taxi there is probably $30US each way. I found this to be a rather disappointing as that's not what it says on their website. Overall a nice resort, nice grounds, pools etc. You will get great service from the staff. Don't forget to tip them as they do work hard for you. Read less

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