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Open today: 9:00am - 9:00pm

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  • Mon - Fri9:00am - 9:00pm
  • Saturday9:00am - 7:00pm
  • Sunday10:00am - 6:00pm

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At a glance

  • Unlimited Luxury® All inclusive
  • Brand new Now Spa* by Pevonia
  • 4 swimming pools
  • 5 gourmet à la carte restaurants

Hotel facilities


Internet Access



Swimming Pool



Wind Surfing

All Inclusive

Beach Holiday



TripAdvisor Traveller Rating


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Now Sapphire Riviera Cancun

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Nestling along a fabulous beachfront, this spectacular low-rise resort is ideal for couples or families looking for a luxury, all-inclusive holiday on the Caribbean. It’s built in stunning Mayan architectural style, fitting in well with the dazzling tropical location. Rooms are exceptionally spacious and have balconies or patios which overlook the tropical gardens or ocean. You’ll never run out of things to do or food to eat here with a whopping 6 different reservation free restaurants, 5 of these being gourmet à la carte. Cuisines include traditional Mexican, French, Asian, Mediterranean and International. The buffet restaurant is highly recommended, while the à la carte restaurants ensure each meal is a true dining experience! Even room service is included in the Unlimited-Luxury® so you can eat at 2.00am if you fancy! As for activities, take a look below to see the huge number of options, but relax – you can also do nothing but read a book and enjoy the free cocktails as you soak up the Caribbean sunshine. The brand new 7,000 square foot Now Spa by Pevonia offers 7 treatment rooms*, a brand new hydrotherapy circuit offering a sauna, steam room, showers, Jacuzzi, dynamic pool and a outdoor relaxation area and a beauty salon*. A boutique offering Pevonia branded products is also available giving guests a perfect tranquil spa experience. Outside the resort are some of the Yucatan Peninsula’s greatest attractions including Mayan cultural sights such as Chichen Itza, Tulum and Coba and theme parks like Xcaret and Xel-Ha.

Where is it?

On a white sand beach half way between Cancun and Playa del Carmen close to attractions and shopping. Airport transfer time: 25 min.

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Room information

496 suites on 3 floors in 14 buildings with no lifts. All with air-conditioning, separate seating area, ceiling fan, balcony/patio, satellite TV, complimentary WiFi (all room categories), clock radio, in-room safe, mini-bar replenished every day with bottled water, juice and beer, free toiletries, bathrobes, scales, hairdryer, iron and board. Deluxe Junior Suite Tropical View have a bath tub with intergrated shower, 2 twin beds or 1 king-size bed sleeping maximum 3 adults and 1 child (up to 12 years) or 2 adults and 2 children up to 12 years. Wheelchair accessible Deluxe Junior Suite Tropical View Rooms have roll-in shower and 2 doubles with limited space under sink (must be requested at time of booking and subject to availability).

Room Upgrade

Deluxe Junior Suite Oceanview-as above but with balcony or terrace featuring views of the Caribbean sea. Preferred Club Junior Suite Tropical View- with 1 king-size or 2 double beds and garden views.

Preferred Club room types include the following benefits:

personalised check-in/out with concierge service, upgraded mini-bar and room service, upgraded bath amenities, pillow menu, private pool access for adults-only and bali beds, pool concierge and bar service and daily newspaper.

Club benefits available as an additional supplement for 2014 include:

VIP check-in, sparkling wine, fruit plate & flowers in room on arrival, free access to the Hydrotherapy Areas of the spa, breakfast in room once per stay and 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week.

Club benefits available as an additional supplement for 2015 onwards include:

Lounge access at your UK departure airport, VIP check-in, sparkling wine, fruit plate & flowers in room on arrival, free access to the Hydrotherapy Areas of the spa, breakfast in room once per stay and 1 couples’ massage treatment (25 minutes), or up to 2 kids’ and teens’ spa treatments (25 minutes) per week. Preferred Club Junior Suite Oceanfront-as above but facing the Caribbean Sea and include a Jacuzzi on the balcony.

Eats and drinks

6 reservation free restaurants (1 buffet and 5 gourmet à la carte): The Market Cafe (breakfast, lunch and dinner; International buffet). Paramour (dinner, an adults-only elegant romantic atmosphere offering French fare). Lemongrass (dinner, Asian cuisine including Teppanyaki and a sushi bar). Bluewater Grill (lunch and dinner, offering the very best fine cuts and seafood specialities). Cibu (dinner, rich Mediterranean flavours). Fresco (dinner, an authentic Mexican experience) and Coco Cafe. 5 bars: Moments lobby bar, Splash (swim-up bar in the main pool), Eclipse Night club, The Reef (Preferred Club pool bar) and The Sandbar (Preferred Club beach bar). Enjoy the Sip Savour and See dine around experience and indulge in dinner, sip an artfully prepared cocktail and see the nightly entertainment at the neighbouring Dreams and Now Resorts.

Fun and games

3 swimming pools including adult only Preferred Club Pool. Spa with 2 whirlpools, sauna, steam room and Mexican Temazcal steam bath which can be used when you book: body treatments*, massage* and facials*. Water sports: kayaking, windsurfing, Hobie Cats, sailing, snorkelling*, canoeing, water polo. Scuba diving*and deep sea fishing*. Fitness centre. Tennis. Badminton. Yoga. Big screen with films on the beach. Aerobics. Beach volleyball. Beach football. Table tennis. Bike tours. Explorers kids club (3-12 year olds) open 9.00am–10.00pm inclusive of lunch and dinner. Activities include weekly camp out adventure, arts & crafts and games. Core Zone teens' club allows teenagers 13-17 years to cut loose and really have the time of their lives. Located next to the Explorer’s Club, the Core Zone features nightly entertainment, daily activities and a vast array of sports and games. Complimentary green fees at a nearby golf course (golf cart rental* mandatory, transportation not included, terms and conditions apply, subject to change).

Handy stuff

Babysitting*. Now Spa* by Pevonia. Laundry service*. Cigar shop*. Boutique stores including souvenirs and newspapers. Free WiFi throughout. Download the hotel’s “Unlimited Connectivity” App which enables free local calls, room to room calls, access to daily activities, restaurant menus and schedules, hotel maps and local attraction info.

Additional information

*Denotes local charge.

Child ages at this property up to and including 12 years. 

All Inclusive

Unlimited-Luxury® includes all meals, snacks and drinks, including premium domestic and International premium brand liquors and wines and mini-bar stocked daily with water, soft drinks and beer. All activities and entertainment above unless otherwise stated. Hotel operates a no-wristband policy.


Partially Accessible: properties that offer wheelchair adapted rooms with partially accessible amenities. Please note: These rooms are subject to availability and may only be available in specific room categories with varying bedding arrangements. Please request this at the time of booking. The Virgin Holidays Special Assistance Team can be contacted by e-mail at or call us on 0844 557 3998, Monday-Friday 9.00am-5.30pm.

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Now Sapphire Riviera Cancun

  • What to Expect:
    • 4 based on 2376 reviews Location
    • 4.5 based on 2370 reviews Rooms
    • 4.5 based on 2538 reviews Service
    • 4 based on 2521 reviews Value
    • 4.5 based on 2515 reviews Cleanliness
  • Traveller Rating:
    • Excellent (1220)
    • Very Good (826)
    • Average (396)
    • Poor (139)
    • Terrible (70)

Myself and my family have just got home having spent 10 days in this hotel. It is rated on most web sites as a 5 star hotel. I can assure you it is not! Let's start with the positives, the staff are...

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3 of 5 stars
Jul 21, 2014 - A TripAdvisor Member -

Myself and my family have just got home having spent 10 days in this hotel. It is rated on most web sites as a 5 star hotel. I can assure you it is not! Let's start with the positives, the staff are... Read more excellent, very friendly and can't do enough for you, coffee shop offers the best lunch along with the beach side bar called the blue water cafe, although the menu is limited. Now for some of the challenges, hotel check in, if you are not in the preferred club then after a long journey you could find yourself at the end of a long queue in an open non air conditioned lobby waiting for sometime, this whilst being circled by the onsite time-share team who try to jump on you the minute check in is completed. After reading other reviews on this site pre our visit we decided to upgrade to preferred. It is worth it! The primary reason why is 2 fold. It offers the only properly air condition room that you will need to jump in to cool down during the hot days, and the only place where they serve non watered down spirits. All other bars/restaurants water down the drinks. This is also a place you can use as check in and out. This hotel 'officially' offers a no reservation policy for any restaurant. Whilst I have never been to a 5 star or rather any star hotel that operates dinner in this way, in principal it seems reasonable if they operate the available seating in all the restaurants at capacity. This however was not he case, one night 1 we had a 2 hour wait to be seated. This due to the hotel running large weddings alongside trying to service a nearly full hotel. We complained about this and to the credit of the catering manager I was told I could in future as a special provision book tables. This felt like a small victory but actually should just be a very basic level of service. We did also find out after speaking with other guests in preferred that they had also been offered the chance to book if they ordered a $40-50 bottle of wine each night with their dinner, a bit rich coming from an all inclusive resort. Now the rooms, they are tired, we had a beach view preferred room with large outside bath. The plugs did not fit and the water ran away. The room air conditioning was running at a fixed temperature of 26 degrees, even though they had individual thermostats in each room. Fittings and rooms need a serious update. The pool bar area is in a bad state of repair, it needs a crumbling bar repaired. Food average and repetitive, all in all needs a lot of work! Read less

4 of 5 stars
Jul 21, 2014 - adkrunner - West Hartford, Connecticut

I just returned from a 4 day stay with my fiance and we had a very nice trip. The resort is beautiful and staff is friendly. Our room had a King bed with a tropical view. It was well air... Read more conditioned and in a great spot. My only complaint here is the pillows were incredibly hard which made it difficult to sleep. The restaurants were nice, and we never had to wait to be seated. The food in the mexican and french restaurants was great. The highlight of the resort is definitely the entertainment staff! Omar and Marco are incredible and highly entertaining. I recommend getting to know them. They work so hard to make your stay enjoyable. My big complaint with this resort came from using Amstar as my transportation method. I prepaid for roundtrip private transportation ($150) from Cancun Airport to the resort and back. On our departure day we were leaving at 2:30pm. We stopped by the Amstar desk in the morning around 9am, and confirmed our pickup. We were instruced to be in the lobby 10 minutes early. We arrived at 2pm and waited to be picked up. At 3pm nobody had arrived to pick us up. I went back to the Amstar representative and asked for an update. She proceeded to get on the phone for the next 30 minutes without telling me what was happening. When she got off the phone she instructed me that I would have to take a cab to the airport! She even told me to pay for the cab! I of course was not going to pay for the cab after already paying for transportation that didnt come, so she agreed to have an Amstar representative meet the taxi at the airport and pay. Of course when we arrived at the airport there was no representative and the taxi driver would not release our luggage until paid. I had to search the airport for a representative and then even once I brought him to the cab he argued with the driver over not paying. The driver was finally nice enough to let us have our bags and work it out with Amstar because at this point we only had 45 minutes until our plane boarded!! Long story short, stay away from Amstar! I would highly recomend the resort reconsider their affiliation with Amstar. I am still trying to get refunded for the private transportation I never received and nobody will return my messages. Read less

4 of 5 stars
Jul 21, 2014 - Didi G - Canada

Stayed here in early February. The resort was wonderful. There were bad reviews on trip advisor and we were a little nervous, but it was a last minute vacation with a great deal, so we couldn’t... Read more resist. We had a fairly smooth transfer from the airport to the resort. This resort is about an hour away from the airport. Not a big deal, but the ride was a bit sketchy (the road, surroundings etc). The road to the resort itself painted a different picture. It was gorgeous. At check in, we were greeted with a drink, and check in was smooth and quick. The resort itself is very pretty. Beautiful & lush gardens surrounding all pathways. The food at the resort was great. There was always something for everyones palette. We didn’t eat at the specialty restuarants, because we were too late in booking and the only available times were way past our dinnertime, so we did eat in the buffet for breakfast / lunch / dinner. It was very satisfying, but as with any resort, it got old by the 5th day. The pool is pretty, but there is a problem with the chipped tiles in the pool and I actually ended up cutting my foot. I have read that since then, they have made appropriate repairs. But I understand, things happen. The beach is beautiful, but it was definitely not the crystal clear water that we were hoping for. There was seaweed, but it was not a nuisance. The beach is also raked every morning/afternoon. People need to understand that there is a coral reef right there, and you will get seaweed – depending on what the weather was like. Entertainment was in the lobby, but we preferred to walk around and go to our room to read our books. The rooms were ok. Nothing amazing, but no complaints. Bring mosquito repellent – we did get bit quite a bit. All in all – the resort was beautiful, staff was friendly, and it was a relaxing vacation. Read less

3 of 5 stars
Jul 20, 2014 - Tim B - Pocahontas, Tennessee

we are currently at now sapphire, on our 7th day. Our room AC did not work took 3 days to fix. Our first meal, the only place open when we got here at 12:20pm, was very very slow. My wife and I and... Read more our 3 kids waited 10 minutes to be seated another 10 to be waited on and 30 minutes for our burgers and sandwiches. The other restaurant's are just bad, I think they try to get to fancy either way the food is not good. We are ordering room services, which takes over an hour, for the 3rd night this week. Now the pools are great, the services has been good. Once our AC started working the rooms were ok. Overall it was a good vacation, just avoid the restaurants. Read less

5 of 5 stars
Jul 19, 2014 - cutter10b - Springboro, Pennsylvania

Wonderful experience. The room was perfect, the air conditioning excellent. The pool and the beaches could not be better in any way. As far as the food and the beverages, absolutely the best. The... Read more staff was beyond perfect. Even were helpful in getting my smart phone to work properly so I could still "work" when I needed to. We were there from 7/3 to 7/10 for my niece's wedding, which was perfect. I would go again tomorrow! People have said that it was difficult to get seated in the restaurants, we never had a problem getting seated and served promptly. The ones that were having problems were the ones that insisted on seating a group of 18. Well, I don't know to many restaurants that can seat that many immediately! Groups of 2,4,6 were seated right away. We went on the catamaran trip, and the Tulum trip. Wonderful!!! Only complaint- it's really hot in Mexico in July. Next time- January!!! Read less

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