27th March 2006
Virgin Holidays has shown its full support to sister company Virgin Atlantic, by introducing a stand alone Dubai brochure.
The dedicated brochure was launched earlier this year in response to Virgin Atlantic�s new service to Dubai and a year on year growth to the destination of over 70%. Since Dubai�s debut in its worldwide brochure in 2003, sales have roared and Virgin Holidays now feature Ras Al Khaimah and Fujariah as well as Dubai in the United Arab Emirates. The increase in its product offering and the flexibility of direct scheduled flights with Virgin Atlantic is already showing further growth for Virgin Holidays and it plans to develop this even further by introducing Abu Dhabi in its worldwide brochure later this year.
In a dedicated brochure that features 28-pages of Dubai and beyond, Virgin Holidays has its most extensive choice of holidays in the United Arab Emirates, and prices from only �449 for a 3-night break. New features have been added to include a �your guide� section highlighting what to do in Dubai and multi-centres within the United Arab Emirates. The new multi-centres give the option to combine a city break in fast-moving Dubai city with a relaxing stay on the beach in one of the other Emirates such as Ras Al Khaimah or Fujairah.
On the day of Virgin Atlantic�s inaugural flight to Dubai, Amanda Wills Managing Director for Virgin Holidays comments:
"Dubai has shown enormous potential for Virgin Holidays and huge popularity with our customers. Our dedicated brochure was launched just 3 months ago to support Virgin Atlantic�s new service and we are already making further plans for it in next years Dubai and worldwide brochures. It features our most extensive range of holidays to Dubai and beyond and the introduction of Virgin Atlantic�s new service will enhance this even further and contribute to the choice and flexibility our brochure offers.
We have already seen particular demand for Virgin Atlantic�s Premium Economy and Upper Class cabins which compliments the ground product we offer extremely well. Premium Economy is always very popular with our customers, so it is great to now offer this service to our customers travelling to Dubai as well."
Prices are extremely competitive in its new brochure, and for extra satisfaction Virgin is offering a price match guarantee. A selection of great offers are featured throughout the brochure including early booking offers, free night offers, kids from �99 at selected hotels in May and June 2006, teen prices at selected hotels and connecting flights from UK regional airports from just �20 per person.
The new brochure offers a wide range of holidays from beach stays to city breaks, twin/multi-centres within the United Arab Emirates, tailor-made holidays and twin/multi centres with Sri Lanka, Mauritius, Thailand and the Maldives. Plus Virgin Holidays features the Kempinski Hotel Mall of the Emirates, which has the world�s 3rd largest indoor ski resort.
A 3 night break to Dubai starts from just �449 per person, including scheduled flights with Virgin Atlantic from London Heathrow to Dubai, 3 nights accommodation at the 4-star Metropolitan Dubai on a bed & breakfast basis and transfers.
3 nights at the Emirates Towers Hotel starts from �709, including direct scheduled flights with Virgin Atlantic from London Heathrow to Dubai, 3 nights accommodation on a bed and breakfast basis as well as transfers.
For further details on Virgin Holidays new Dubai brochure please call 0871 222 0307 or see its website at www.virgin.com/holidays
- ENDS -
Press Enquiries: Virgin Holidays Press Office
Tel: 01293 744228/744261
PR8Dubai