9 March 2006
Virgin Holidays has re-launched its website to making it more user friendly and accessible for consumers.
The new site, www.virginholiday.co.uk has been developed and re-designed according to industry best practice methods, resulting in a dynamic but totally consistent web experience for the user.
The website uses clever a combination of design and structure to draw the user through the site, creating a sense of familiarity that guides the customer through route, destination and holiday information easily.
The new Virgin Holidays website contains a huge range of holiday information displayed over 20,000 pages. The site content is split into sections, accessible through the use of �content tabs�, which aid navigation while at the same time providing constant access to search and booking functions.
Virgin Holidays worked with alongside web partners Zol.com LTD to create a website that ultimately gives the customer more control. The introduction of intelligent functions such as the new �My Virgin Holidays� section allows users to create their own private area where they can store shortlists, compare chosen hotels and create their own brochures, it will even set text size ready for your next visit.
Virgin Holidays Web Sales & Promotions Manager Vicky Smith comments;
"We are really pleased with the new website - it will prove much easier to use and provide a better holiday research and booking experience for both new and existing customers"
Virgin Holidays� Web Development Manager, Steve Evans, added, "The new website has such a wealth of information, breaking it down into this new structure really highlights the fantastic range of Virgin Holidays product available to book online."
The new Virgin Holidays site is instantly easier to maintain, making future planning easier and ensures the overall design ethos and standards are maintained. The impressive visual elements of the site are created through clever use of templates which are effortlessly validated. Powerful and priority-driven promotional areas are given faster and clearer routes to product by easy promotional rotation and positioning, In addition, the sites V Hot Deals and Late Deal pages are automatically updated with the latest promotional offers.
Olly Wenn Managing Director of Zolv comments, "Our depth of knowledge of the Virgin Holidays Brand and the product it offers, has allowed us to produce a site which supports and enhances their identity whilst providing the user with a stimulating online experience."
Virgin Holidays new website is now one of the quickest in the industry, the clever use of web development skills have reduced download times to a minimum and allows users to freely navigate the site to research and book their holiday.
Virgin Holidays are celebrating the launch of their new website with a 'Grand Opening Sale' with special offers and discounts available throughout March.
Press Enquiries: Virgin Holidays Press Office - Tel: 01293 744228/744261