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Rhythms of the South

Rhythms of the South

Those after the full surround-sound experience of the South, can’t do better than this musical masterpiece. With its intro in Atlanta, often overlooked in favour of noisier neighbours Nashville and Memphis, you’ll discover a hotbed of musical talent, from hip- hop to gospel. It’s also lled with big-city attractions, like World of Coca Cola and Inside CNN tours. The pull of the musical maestros soon takes hold, and Nashville tempts you with its Country Music Hall of Fame and Grand Ole Opry – you could always crank up the radio for a detour to the Chatanooga Choo Choo or Jack Daniels distillery on your way. Moving to Memphis, country and western makes way for the birthplace of the blues. It may have sealed its fame in the Elvis years, and time at Graceland’s a must, but the blues still play proud in Beale Street’s bars. Tuning in to jazz stations instead puts you in the New Orleans spirit, as you drive through Natchez and Baton Rouge to The Big Easy and famously ornate Bourbon Street. But the sounds of the South aren’t all you’ll experience: there’s the taste of barbecue and gumbo; Vicksburg’s military connections; Pensacola’s Gulf beaches; Floridian capital, Tallahassee; and interludes among the antebellum homes of grandiose Savannah and Charleston.

From £1239pp (excluding flights)
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Self Drive Tours
The Ultimate South

The Ultimate South

The romance, rhythms, and rich cinematic and civil history of the American South come together on this feature-packed 15-day road trip.

Taking you from the civil war to the civil rights movement, you’ll start your Deep South discoveries in Atlanta, visiting the childhood home of Martin Luther King and Stately Oaks Plantation, which inspired local legend Margaret Mitchell’s epic Gone With The Wind.

The Road to Tara museum will transport you to the 19th century with its movie memorabilia and costumes – but you’ll feel it first-hand strolling through the South’s most beautiful cities, including Augusta, Savannah, Montgomery, and Charleston, where you could even have your own ‘Scarlet O’Hara moment’ with a carriage ride.

Scenes from other movies unveil themselves too – from the Avenue of the Oaks at Boone Hall Plantation, which appeared in The Notebook, to the Antebellum architecture of Beaufort, as seen in Forrest Gump.

The rich history of the South is more dramatic than any film though, and you’ll discover the cotton trading sites and stories of Savannah; tales of Rosa Parks’ bus boycott in Montgomery; and accounts of the 1960s civil rights marches in Selma.

Of course, this is the great American South – so be prepared to party too. With five nights in New Orleans, Nashville, and Memphis, you’ll have time to experience the region’s crowd-pulling honky tonks, blues bars, jazz clubs, and country music venues and to hit famous local sightseeing spots, like Elvis’s Graceland, the Chattanooga Choo Choo, and the Antebellum mansions around Natchez.

From £1799pp (excluding flights)
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If you are booked to travel to one of the countries below today and tomorrow, please do not go to the airport - we will contact you.

Any customers travelling to one of these destinations in the next 15 days will be contacted at least 24 hours before departure to discuss options.


Destinations with current travel restrictions

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  • Jamaica
  • St Lucia
  • Dubai
  • Tel Aviv
  • South Africa
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Travelling after 30th April

We ask that you don’t contact us at this time due to the dynamic situation and so we can support customers travelling in the imminent future. Continue to monitor our Covid-19 (Coronavius) travel updates page, our social media and the Foreign and Commonwealth travel advice page for latest advice.

Should your holiday destination become subject to travel restrictions, we will contact you at least 24 hours before departure to discuss your options.

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Your holiday may be affected by the government’s travel restrictions

The Foreign & Commonwealth Office UK have advised against all but essential travel. Depending on when you are due to travel, your holiday may be affected.

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Your next holiday is only a click away - Our website has thousands of hand-picked options ready to book. But if you need more help, just let us know.

Your holiday will not be going ahead as planned

Due to the ongoing situation regarding COVID-19, the Foreign & Commonwealth Office UK have advised against all but essential travel before 16 April 2020.

We’re flexible with your holiday plans

If you were due to travel before the end of May 2020, you can postpone your holiday to a later date or even choose a different destination instead.

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In line with the advice from the Foreign & Commonwealth Office UK, all trips booked from June onwards are unaffected.

Rebook your holiday


We’ve sent you a voucher that is valid for the full value of your cancelled holiday. When you rebook, we’d like to gift you with 4,000 Virgin Atlantic Flying Club Miles too. 

But there’s no rush. To redeem your holiday voucher on a new booking with us, just give us a call any time before 31 July 2020 and quote your old booking reference.

Please bear in mind our wait times are currently longer than usual due to high demand.

We’re here when you need us


If you’d like to travel with us sometime in the future, just give us a call and we’ll find a great holiday for you (and gift you with 4,000 Virgin Atlantic Flying Club Miles as a thank you). 

If you'd prefer to simply cancel completely, we understand, and we will refund you in full. You'll just need to give us a call. Refunds will be successfully returned in approximately 45 days.

Please bear in mind our wait times are currently longer than usual due to high demand.

Your holiday is in safe hands


No need to contact us. Be assured, that if the situation changes, we will contact you as soon as this happens with the options available to you.

Change it up


You can postpone your holiday to travel any time before 31 December 2021, and even choose a different destination. We won’t charge you to make these changes and our Service Team are there to help – just give us a call.

Please bear in mind our wait times are currently longer than usual due to high demand.

Your holiday is in safe hands


Your holiday is scheduled to depart as booked. Continue to pay off your holiday balance with the assurance that your money is fully protected through ATOL. Be assured, that if the situation changes, we will contact you as soon as this happens with the options available to you.

The choice is yours


No problem! To amend your holiday dates, just give us a call. Any amendments to your booking can be made for £50pp, and our Service Team can help you decide on dates, or even a different destination.

Please bear in mind our wait times are currently longer than usual due to high demand.

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Alternatively, call our UK Duty Office on +44 0344 472 9646 (option 3) to discuss your options for getting home.

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Looking for inspiration? Explore our destinations and holiday types online and save your faves to your very own Wishlist

If you’re ready to book but can’t find the information you need on our website, just call our travel experts who will be happy to help.

To redeem your holiday voucher on a new booking with us, just give us a call and quote your old booking reference.