Villa Florence Hotel

San Francisco, USA

The hotel

San Francisco’s only contemporary Italian-inspired boutique hotel, Villa Florence is just steps from bustling Union Square, putting you in the perfect position for dropping off all those heavy shopping bags. The hotel's Bar Struzzo serves cocktails, craft beers and classic American food with a contemporary Italian twist. There are also a multitude of restaurants nearby, so you're never short of dining options from a casual snack to a full on feast. A charming urban retreat, this boutique hotel blends European flair with the energy of a major metropolitan city, showcasing both aspects perfectly and if the hills of San Francisco don't challenge you enough, there's a fitness studio to keep you on top of your goals.


  • Bar
  • Room Service
  • Valet parking
  • Safety Deposit Box
  • Laundry Service
  • Internet Access
  • Restaurant

Where is it

Half a block from the shops and restaurants of Union Square and 2 blocks from the Powell Street cable car line.

Hotel information

189 rooms and suites. All with air-conditioning, flat-screen TV, telephone, complimentary WiFi, iHome docking station, mini-bar*, tea/coffee-making facilities, safe, hairdryer, iron and board. Deluxe Rooms with 1 king-size bed or 2 queen-size beds, sleeping maximum 2 adults and 2 children.

Bar Struzzo (classic American food with a contemporary Italian twist, open for buffet breakfast, drinks and sharing plates for dinner). Fitness studio. Complimentary WiFi. Laundry/dry-cleaning facilities*. 24-hour room service*. Valet parking $58, plus tax per night (payable locally, subject to change).

This hotel has resort fees that are included in the room rate (subject to change)

Resort fee includes: - Wireless Internet access – Fitness centre – Computer usage in business centre – Complimentary newspapers – Town car within 2 miles of hotel, 7:00–9:00am, on first come first serve basis. Resort fee, tax and inclusions are subject to change - please see hotel check-in for current inclusions available to you upon arrival.

*Denotes local charge.

Rating summary

  • Location Image of the Tripadvisor rating
  • Sleep Quality Image of the Tripadvisor rating
  • Rooms Image of the Tripadvisor rating
  • Service Image of the Tripadvisor rating
  • Value Image of the Tripadvisor rating
  • Cleanliness Image of the Tripadvisor rating

Traveller rating

  • Excellent (648)
  • Very good (702)
  • Average (452)
  • Poor (191)
  • Terrible (139)
Image of the Tripadvisor rating Average rooms

Jul 18, 2019 voyagers51 Ballarat, Australia

Very small room and bathroom however it’s in a great location if you don’t mind the street noise. This hotel charges you a “resort fee” of US$33 per night which is for the business centre, internet etc even if you don’t use them. Clean room but not much else for the money.
Image of the Tripadvisor rating Great Hotel and Superb Location

Jul 14, 2019 Pazconsulting Crewe, United Kingdom

Stayed here for start of California Road Trip. Great hotel for the first 3 nights of our holiday. Fantastic location and Staff were SO friendly and helpful! Great value for money. Rooms fine and well cleaned daily
Image of the Tripadvisor rating Perfect place to stay in downtown San Fran

Jul 11, 2019 SS30303

This is such a hidden gem. Right next to Union Square close and a cable car station. The rooms are clean, the lady in the front desk was so welcoming. The people in the bar also were so friendly. I highly recommend staying here if visiting downtown. There is a garage just down the road where you can park your car for a decent price.
Image of the Tripadvisor rating Cute and safe

Jul 8, 2019 IKVG

Room was cute with comfortable beds. The staff always had a smile and were helpful and knowledgeable. I liked that there was a doorman and an inhouse bar. A safe mecca in Union Square has gone down down down. People sleeping in every doorway and saw 2 robberies in 2 days.
Image of the Tripadvisor rating Central position, excellent service

Jul 6, 2019 mariocU1672LI Turin, Italy

The building is unique, the room was clean. Guys at front desk were very helpful and polite. The only cons was the WiFi, it wasn’t working good in our room at 5th floor. But the top is Fabio at cafè & breakfast. He is very helpful, funny and welcoming. He gave us a lot of useful info of the city. We enjoyed talked with him. Super recommended!