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Rhythms of the South

15 Days Self Drive Tours

Virgin Holidays' view

Those after the full surround-sound experience of the South, can’t do better than this musical masterpiece. With its intro in Atlanta, often overlooked in favour of noisier neighbours Nashville and Memphis, you’ll discover a hotbed of musical talent, from hip- hop to gospel. It’s also lled with big-city attractions, like World of Coca Cola and Inside CNN tours. The pull of the musical maestros soon takes hold, and Nashville tempts you with its Country Music Hall of Fame and Grand Ole Opry – you could always crank up the radio for a detour to the Chatanooga Choo Choo or Jack Daniels distillery on your way. Moving to Memphis, country and western makes way for the birthplace of the blues. It may have sealed its fame in the Elvis years, and time at Graceland’s a must, but the blues still play proud in Beale Street’s bars. Tuning in to jazz stations instead puts you in the New Orleans spirit, as you drive through Natchez and Baton Rouge to The Big Easy and famously ornate Bourbon Street. But the sounds of the South aren’t all you’ll experience: there’s the taste of barbecue and gumbo; Vicksburg’s military connections; Pensacola’s Gulf beaches; Floridian capital, Tallahassee; and interludes among the antebellum homes of grandiose Savannah and Charleston.

Itinerary

Day 1: Atlanta

Fly to Atlanta from the UK and on arrival pick up your hire car. Upon check in; please ask the hotel reception for your ATI Tour documentation pack which will include your tour essentials. The rest of the day is then free to enjoy Atlanta at your leisure. Accommodation stay – 2 Nights in Atlanta.

Day 2: Atlanta

Enjoy a day in Atlanta, which started as a railroad junction in the 1830s and quickly became the transport hub of the South. Its strategic importance was a large part of the reason it made such an inviting target for General Sherman’s Union Army, which razed it during the Civil War. Visit Fairlie-Poplar, the African American Panoramic Experience, Grant Park or the Atlanta History Center.

Day 3: Atlanta - Nashville

Along the way, stop to see the Chattanooga “Choo Choo” train. In Lynchburg tour the legendary Jack Daniel’s whiskey distillery. Proceed to Nashville in the evening. Accommodation Stay – 1 night in Nashville. Driving distance 392 kilometres.

Day 4: Nashville - Memphis

Soak up the sounds in the country music capital by visiting the Grand Ole Opry and the Country Music Hall of Fame. Experience the South’s tumultuous history at the Tennessee State Museum. Leave the city early enough to arrive in Memphis for a late dinner. Accommodation stay – 2 Nights in Memphis. Driving distance 334 kilometres.

Day 5: Memphis

Explore the birthplace of the blues by taking in a performance in one of the entertaining Beale Street blues bars. Drive out for a tour of Elvis Presley’s home Graceland; see the original bomber, Memphis Belle; or monorail to unique Mud Island.

Day 6: Memphis – Vicksburg

Today visit Vicksburg National Military Park which commemorates the campaign, siege, and defense of Vicksburg in 1863. There’s over 1,300 monuments, markers and plaques, a 16-mile tour road and a national cemetery, the nation’s largest burial site of Civil War Union soldiers and sailors with graves totaling over 17,000. Accommodation stay – 1 Night in Vicksburg. Driving distance 349 kilometres.

Day 7: Vicksburg – Natchez – Baton Rouge – New Orleans

Enjoy a drive through Natchez and Baton Rouge, the heart of the old South, en route to New Orleans. New Orleans’ unique geography, sandwiched between Lake Pontchartrain and the mighty Mississippi River, shaped the flavors of the only cuisine native to North America. Accommodation stay – 2 Nights in New Orleans. Driving distance 304 kilometres.

Day 8: New Orleans

The Big Easy is a melting pot of European culture and southern charm. Stroll through the French Quarter and admire its distinctive architectural styling, then experience the festive frenzy on Bourbon Street. Steamboat river tours onboard restored paddleboats are a great way to experience the mighty Mississippi.

Day 9: New Orleans - Pensacola

Drive from city life to beach blankets. Relax on the white sand beaches of the Gulf of Mexico and enjoy a swim in the warm blue waters of the Atlantic Coast. Wander through Pensacola’s Seville District or head to the beaches of Santa Rosa Island. Accommodation stay – 1 Night in Pensacola. Driving distance 301 kilometres.

Day 10: Pensacola – Tallahassee

Travel along the Gulf Coast through the untouched wildlife preserves and natural habitats that dot the landscape. Fishing villages and the Emerald Coast provide ample distraction on the way. Sprinkled with southern charm, Tallahassee’s landscape mixes antebellum architecture and modern innovation. Accommodation stay – 1 Night in Tallahassee. Driving distance 314 kilometres.

Day 11: Tallahassee - Savannah

Historic Savannah is home to some of the South’s most beautifully restored houses. Take a relaxing afternoon walk and picnic in one of the many green parks throughout the city. Accommodation stay – 1 Night in Savannah. Driving distance 484 kilometres.

Day 12: Savannah - Charleston

Charleston truly represents the grandeur and elegance of the South. Gorgeous tree-lined avenues add to the charm of the antebellum architecture. Accommodation stay – 1 Night in Atlanta. Driving distance 168 kilometres.

Day 12: Charleston – Atlanta

Leave South Carolina’s coast and head back inland on your return trip to Atlanta. Accommodation stay – 1 Night in Atlanta. Driving distance 467 kilometres.

Day 13 - 14: Depart Atlanta - UK

Return your car at the airport before your departure flight back to the UK.

Meals: This tour is based on a Room only basis.

*Denotes local charge – Optional trips and excursions suggested on the itinerary are bookable and payable locally.

This is a set tour itinerary, if you have booked any pre/post or optional tour arrangements please refer to your separate vouchers and final documents.

Dates & prices

The table below shows our escorted tour departure dates.

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Prices are described as Guide prices on this website and may be higher or lower due to availability and date of departure.

Prices are for departure dates listed, ex-UK and are per adult based on two adults travelling and sharing a standard room and with return economy flights where stated. Single room and flight prices are available at a supplement.

Please note some tours are subject to minimum numbers, please call our travel experts or visit your local retail store for full details as well as our latest prices.

Tour information

Please click here to download a pdf of the itinerary and additional tour notes.

Pre/Post Tour information

If you would like to extend your trip or make the tour part of a longer holiday, we can easily add on a pre or post night stays for you. Our Sales Team will work with you to arrange the best connecting flights and book any additional hotel stays. Simply tell us what you’d like and we can arrange it.

Time difference

  • Eastern Time Zone: GMT -5 hours
  • Pacific Time Zone: GMT -8 hours
  • Mountain Time Zone: GMT -7 hours
  • Central Time Zone: GMT -6 hours

Tour inclusions

  • Accommodation listed above
  • Welcome phone call from American Tours International on Day 1
  • Virgin Holidays branded rucksack with tour documentation and Atlas, please ask when you check in at your first hotel for your ‘ATI Pack’
  • Cemetery and Voodoo Tour

Tour exclusions

  • All Flights and airport transfers in the UK
  • Travel Insurance
  • Car hire and insurance unless this has been booked by the sales consultant
  • Items of a personal nature such as drinks, laundry, tips & gratuities, video camera fees at monuments
  • The required ESTA application
  • Anything not detailed on the itinerary.

Dining inclusions

Room Only

Visa requirements

Visa requirements it’s mandatory for everyone travelling to or transferring through the US, under the Visa Waiver Program, to obtain approval to travel no later than 72 hours prior to travel by completing an online process ESTA (Electronic System for Travel Authorization (ESTA) scheme. Failure to obtain an ESTA could result in the passenger being denied boarding by the airline.

The cost of an ESTA is currently approx $14 per person and can be obtained by visiting https://esta.cbp.dhs.gov. Once completed & approved, the ESTA application is valid for two years and allows multiple visits without the need to reapply – simply update your details on the same website.

Alternatively you can apply for your ESTA through our partners CIBT visas who make the process as easy as possible and will apply for the ESTA on your behalf. Contact them on www.cibtvisas.co.uk/virginholidays for more information.

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Your holiday may be affected by the government’s travel restrictions

The Foreign & Commonwealth Office UK have advised against all but essential travel. Depending on when you are due to travel, your holiday may be affected.

You’ll be away before you know it

Your next holiday is only a click away - our website has thousands of hand-picked options ready to book. But if you need more help, just let us know.

Looking for inspiration? Explore our destinations and holiday types and save your faves to your very own Wishlist.

Or dive right in to our 2021 holiday offers.

Your holiday will not be going ahead as planned

Due to the ongoing situation regarding COVID-19, the Foreign Commonwealth Office have advised against all but essential travel. Therefore, with known airline cancellations, the following holidays will not go ahead as planned:

  • Any holidays departing before 27th April 2020.
  • Any Caribbean holidays departing before 1 May 2020.

We’re flexible with your holiday plans

We understand you may want to change your holiday plans. You can postpone your holiday to any time before 31 December 2021, and even choose a different destination. We won’t charge you to make these changes.

For now, we do ask you not to contact us. As a priority, we are currently supporting those customers whose holidays have already been directly affected by cancellations. We will contact you as soon as we can, or if there are any further changes that could affect your holiday.

We know you’ll want to get this sorted as soon as possible, and we’re very grateful for your understanding.

Please look out for an email from us in the coming days and weeks with our latest advice. See our Covid-19 (Coronavirus) page for latest updates.

You’re good to go

In line with the advice from the Foreign & Commonwealth Office UK, and known airline cancellations, all trips booked from June onwards are currently going ahead as planned.

As a priority, we are currently supporting those customers whose holidays have been directly affected by cancellations.

So, for now, we ask you not to contact us. Rest assured we are contacting all of our customers by email in departure date order to support them with options, and we will absolutely let you know if your situation changes.

If your remaining balance is due within two weeks, and you’d like to know what your options are, please log into Manage my Booking for further information.

Please look out for an email from us in the coming weeks. See our Covid-19 (Coronavirus) page for latest updates.

Rebook your holiday


We are sending all affected customers a voucher by email that is valid for the full value of your cancelled holiday. When you rebook, we’d like to gift you with 4,000 Virgin Atlantic Flying Club Miles too.

There’s no rush. You can redeem your holiday voucher on a new booking with us any time before 31 July 2020.

We know you’ll be wanting to get this sorted as soon as possible. So please look out for our email for more details of how to amend your holiday plans.

Cancel your holiday


We're sending all affected customers a voucher by email that is valid for the full value of your cancelled holiday.  

Rather than cancel, if you’d like to travel with us sometime in the future, we would still love to find a great holiday for you (and gift you with 4,000 Virgin Atlantic Flying Club Miles as a thank you).

If you'd prefer to cancel completely, we understand. We will refund you in full. We’re currently dealing with a huge volume of enquiries from our customers, including refund requests. Because of this, it’s likely it will take much longer than usual to process your refund. We’re very grateful for your continued patience, and we’ll work as quickly as we can to get to you.

We know you’ll be wanting to get this sorted as soon as possible. So please look out for our email for more details of how to amend your holiday plans.

Your holiday is in safe hands


No need to contact us. Be assured, that if the situation changes, we will contact you as soon as this happens with the options available to you.

Change it up


You can postpone your holiday to travel any time before 31 December 2021, and even choose a different destination. We won’t charge you to make these changes and our Service Team are there to help – just give us a call.

Please bear in mind our wait times are currently longer than usual due to high demand.

Your holiday is in safe hands


Your holiday is scheduled to depart as booked. Continue to pay off your holiday balance with the assurance that your money is fully protected through ATOL. Be assured, that if the situation changes, we will contact you as soon as this happens with the options available to you.

The choice is yours


No problem! To amend your holiday dates, just give us a call. Any amendments to your booking can be made for £50pp, and our Service Team can help you decide on dates, or even a different destination.

Please bear in mind our wait times are currently longer than usual due to high demand.

Register yourself as away from home


If you’re abroad and your flight home has been cancelled please let us know, as relief flights will end soon.

Register as away from home

Alternatively, call our UK Duty Office on +44 0344 472 9646 (option 3) to discuss your options for getting home.

Book online


Looking for inspiration? Explore our destinations and holiday types and save your faves to your very own Wishlist

Or dive right in to our 2021 holiday offers

Help is at hand


Looking for inspiration? Explore our destinations and holiday types online and save your faves to your very own Wishlist

If you’re ready to book but can’t find the information you need on our website, just call our travel experts who will be happy to help.

To redeem your holiday voucher on a new booking with us, just give us a call and quote your old booking reference.

How would you like to talk to us?

Important information: We are working hard to help all of our customers, particularly those already on holiday or due to travel in the next 72 hours.

Let's talk

If you still need to speak to us to change or cancel your booking, and you are due to travel in the next 72 hours, please log into Manage my Booking to call or message us. You are our immediate priority.