When you stay in a Platinum hotel, you will instantly see why the location has been selected. We’re talking about the breathtaking landscapes of Sabi Sands that are steps away from your game lodge at Sir Richard Branson’s Ulusaba Safari Lodge. We’re talking about the exclusive location of Zoetry Villa Rolandi on Isla Mujeres, off the shores of Cancun. We’re also talking about the picture perfect stretch of sand in West Coast Barbados that’s all yours when you stay at The House by Elegant Hotels.

If you dream of an unforgettable voyage, our carefully selected cruises ensure you’re immersed in a dazzling new destination or experience each day. When you book a Platinum holiday, the hotel, and exclusive safari lodge or cruise ship becomes a destination in itself.

Nothing says luxury more than silver service, butlers and gold taps, right? We agree, but the people who handpicked the fantastic collection of Platinum hotels (yours truly) also understand that everyone’s idea of luxury is different, earning them a whole host of prestigious awards. So while we can offer you Egyptian cotton pillowcases to sink into and the finest champagne on tap; the variety of accommodation you will find across our collection brings a new meaning to the word luxury.

So sip on a sundowner on your private decking overlooking the African Plains, and enjoy your own pillow menu onboard a Celebrity Cruise. Enjoy extra quirks and perks like complimentary KidsOnly clubs at One&Only Reethi Rah and designer hotel shopping at Encore at Wynn. And if you’re newly married, there’s a complimentary room upgrade coming your way*. 

You don’t know luxury until you’ve experienced a Platinum holiday. But we’re not talking about pretentious out-of-bounds luxury that only the super elite can experience. The Platinum Collection offers the pinnacle of luxury and indulgence at every turn, and at such fantastic value, you will want to relive it again and again.

We’re talking about the impressive staff-to-guest ratio on Oceania Cruises, which means you never need to lift a finger and the 13-carat Gold Facials that await you on Celebrity Cruises. It’s about the refreshing drink that’s pressed into your hand on check-in at your hotel, and the bath your butler draws for you after your long flight. Get ready for the VIP treatment that you deserve.

Imagine a mixologist who knows exactly how you like your gin and tonic. Visualise a hotel where the staff practically have PhDs in creating excursions to fit your agenda. As well as VIP treatment, you can expect an expert level of hospitality when you book a Platinum holiday. The service in our fantastic collection is so discreet, yet so intuitive; it feels like the staff almost have telepathic powers. And you can forget the one-size-fits-all kind of holiday...

In a Platinum hotel, you will find bespoke experiences that are right for you and speak to who you are. So you can enjoy that extra squeeze of lime in your Mojito. And you can experience a spa day that’s tailored to your every whim. All you need to do is relax and enjoy the perfect getaway that ticks each and every personalised box.