At Virgin Holidays we believe that everyone, regardless of their gender, sexual orientation, ethnicity or ability should be able to take on the world.
Unfortunately, recent research suggests that for the LGBT+ community, going on holiday often means going back in the closet for fear of discrimination. Both straight and LGBT+ holiday makers were asked how they act with loved ones on holiday and the results showed the stark contrast between these two groups.
Just one in 20 LGBT+ travellers felt comfortable showing affection with their partners whilst away, compared with 8 out of 10 straight people.
We were shocked and saddened by these latest findings and so decided to partner with issues-driven content publisher ATTN: to highlight the disparity between how LGBT+ feel compared to straight couples whilst on holiday. This tongue-in-cheek video has a serious message behind it and we’re hoping it will help to educate people and tackle this archaic form of discrimination and encourage travellers to #LoseTheLabels.
And we’re not stopping there. Back in 2016 we unveiled a three-year plan to become one of the friendliest LGBT companies in travel with a plan that focused on empowering staff, educating customers and influencing suppliers. In 2017 we’ve focused on using our influence to advance LGBT+ equality in regions such as the Caribbean.
At the Caribbean Hoteliers and Tourism Association Conference in Miami the we convened close to 100 of the most influential industry stakeholders, and laid out our argument for LGBT+ inclusion. Despite the Caribbean having some conservative laws, the Association has agreed to establish its first-ever working group to address LGBT+ issues in the region.