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Responsible tourism

Responsible Tourism

Responsible tourism

What is responsible tourism?

Responsible tourism can take many forms, but can be summed up as anything we do to minimise or prevent any negative impact of tourism on a destination and the people. This could be economic, environmental, cultural or social. We have a duty to preserve our world for everyone to enjoy, and aim to make positive contributions to help locals and tourists enjoy our destinations. 

“At Virgin Holidays we believe that everyone should have the opportunity to take on the world, no matter who you are, no matter where you want to go. The world is for everyone – it’s for us all to enjoy and look after. We make friends, build well and think red so that everyone can take on the world – and change it for the better too.”


As a travel company, we believe we have a responsibility to the world. Holidays matter, but so do their impact — not only on you, but also on this beautiful planet and the sometimes fragile habitats that make your favourite destinations so incredible.

Whether it’s making the world more accessible to our diverse range of customers, ensuring the people who work in the hotels we feature get a fair deal or by supporting young people to reach their potential in our holiday destinations, we work hard to make good things happen around the globe.

We also report on our progress in the annual Change is in the Air Sustainability Report with Virgin Atlantic if you want to find out more.


Our commitment to responsible tourism