W San Francisco

Union Square, San Francisco

Virgin rating

The hotel

Everything at the W is bright, smart and vibrant, from the artwork on the walls to your guest room, with its Munchie Box and a cosy window bench. Make sure you order a cocktail at The Living Room, a stylish hangout packed with geometric shapes and colour-changing lighting. Pick your night — there are DJs some nights, and board games on others. And for a tasty Californian dinner, head to TRACE with its organic food from local fishermen and farmers.

Amenities

  • Bar
  • Room Service
  • Valet parking
  • Fitness Centre/Gym
  • Laundry Service
  • Internet Access
  • Close to City Centre
  • Restaurant

Where is it

In the relaxed but trendy SoMa (South of Market) district, just round the corner from Yerba Buena Gardens, by SFMOMA (the Museum of Modern Art), 5 blocks from Union Square, around a mile from Chinatown. Transfer time from San Francisco International airport: 20 minutes.

Hotel information

401 rooms and suites on 31 floors. All with 32” flat-screen plasma TV with movies on demand, CD/DVD player, iPod docking station, WiFi*, telephone, Munchie Box, mini-bar*, coffee maker (on request), safe, Signature bed, pillow menu, Whatever/Whenever® service* (for iPod® Shuffles and CD/DVD library), hairdryer, iron and board and bathrobes. Wonderful Rooms have 1 king-size bed or 2 double beds, sleeping maximum 4 adults. 

TRACE (upscale Californian menu, locally sourced produce, open for breakfast, lunch and dinner). The Living Room (bar, cocktails, light bites for lunch and dinner from TRACE, board games, DJs on select nights). 24-hour FIT® gym (with personal trainers*). Whatever/Whenever® Concierge service*. W Hotels – The Store. Laundry/dry-cleaning service*. 24-hour room service*. Complimentary WiFi in public areas. Valet parking $65 a night plus tax (payable locally, subject to change).

* Denotes local charge.

Rating summary

  • Location Image of the Tripadvisor rating
  • Sleep Quality Image of the Tripadvisor rating
  • Rooms Image of the Tripadvisor rating
  • Service Image of the Tripadvisor rating
  • Value Image of the Tripadvisor rating
  • Cleanliness Image of the Tripadvisor rating

Traveller rating

  • Excellent (1004)
  • Very good (830)
  • Average (379)
  • Poor (159)
  • Terrible (100)
Image of the Tripadvisor rating Excellent City Vacation Property

Aug 8, 2022 NSchonew Toronto, Canada

My stay at the W San Francisco was consistent with all my W experiences - fantastic! Adrianna at the front desk ensured a seamless early check-in and was highly resourceful throughout my stay. Rooms are modern and clean, and I particularly loved their fitness centre (visit before sunrise the mood lighting looks amazing). The location is also… Read more
My stay at the W San Francisco was consistent with all my W experiences - fantastic! Adrianna at the front desk ensured a seamless early check-in and was highly resourceful throughout my stay. Rooms are modern and clean, and I particularly loved their fitness centre (visit before sunrise the mood lighting looks amazing). The location is also highly appealing, close to the SFMoMA and removed from downtown a bit - this made travelling at night feel a lot safer. If I return to San Francisco I will certainly be staying here again! Read less
Image of the Tripadvisor rating Big Improvement in Rooms Since Renovation

Jul 17, 2022 FlyOneWorld Florida

The much needed renovation of the rooms at the W yielded a modern design and welcome refresh. I still applaud this hotel as the only hotel I know in Sf with competent soundproofing from outside street noise. As to the new room there are plenty of connectors where you can plug in (USB as well), there is a safe, fridge, desk area and large day bed… Read more
The much needed renovation of the rooms at the W yielded a modern design and welcome refresh. I still applaud this hotel as the only hotel I know in Sf with competent soundproofing from outside street noise. As to the new room there are plenty of connectors where you can plug in (USB as well), there is a safe, fridge, desk area and large day bed type bench in the window. The bathroom is just a shower (no tub) and a modern sink area. I find the beds very comfortable. I do have some criticisms of the overall experience. I will list what I view as shortcomings. 1. Service is sluggish this includes check in, valet and the bar area. 2. The lobby is tired. The old once popular bar shows its age. 3. The food service is average. 4. The bar hours are limited. 5. Parking is wildly expensive and a affront. I cannot blame the hotel but the homeless invasion in the area does not help the guests experience. Overall, I like the hotel and applaud the big step forward. Read less
Image of the Tripadvisor rating Disappointing

Jul 9, 2022 papakyoto Hong Kong, China

Stayed here for 6 nights, and definitely not impressed. Compared to many other W Hotels in the rest of the world, W SF was more like a 3-star budget hotel. There were 2 of us, but every day they only replaced 1 bottled water. Even bathrobes, the replacement was only for 1. We had to asked for drinking glasses which will always be removed after… Read more
Stayed here for 6 nights, and definitely not impressed. Compared to many other W Hotels in the rest of the world, W SF was more like a 3-star budget hotel. There were 2 of us, but every day they only replaced 1 bottled water. Even bathrobes, the replacement was only for 1. We had to asked for drinking glasses which will always be removed after room cleaning, and it was a pain to call to request day after day. Once I requested for a bowl and spoon so I can have my cereal in the room, they sent me a paper bowl and disposable spoon instead. Not a classy hotel at all, but ok if it is just for a no-frills business trip. Read less
Image of the Tripadvisor rating One of the coolest hotels I have stayed in!

Jul 6, 2022 devannw2022

This hotel's vibe was super cool. It's not your typical generic hotel. The colors and the room design were pretty unique. At the time of our stay, the price was fairly reasonable. I would definitely say that the city view option was worth the extra cost. The bed was super comfy. The bathroom was very roomy. The customer service was good. The… Read more
This hotel's vibe was super cool. It's not your typical generic hotel. The colors and the room design were pretty unique. At the time of our stay, the price was fairly reasonable. I would definitely say that the city view option was worth the extra cost. The bed was super comfy. The bathroom was very roomy. The customer service was good. The only compliment I would have is when I went to check-in, they almost wouldn't let me. While my boyfriend went to return the rental car I was going the check into the hotel. When I booked the room I put it under my boyfriend's name however everything else including the payment info and email address was under mine. Because it wasn't my name on the reservation they weren't going to let me check-in. That would have been a major inconvenience being that I would have had to wait an hour for him to be there to check-in. However, I was able to verify the confirmation email and other stuff to check-in. Read less
Image of the Tripadvisor rating STAY HERE (if you can get in) when attending Moscone for Anything.

Jun 22, 2022 411pattyd

I've been flying into to San francisco to attend shows at Moscone for decades. Then I lucked out. THIS IS IT. I could see North and South from my gorgeous window wall seat. Well designed, neutral soft and comfy room. Tons of plugs in smart places, usb chargers, and touch-dim light fixtures. Shout out to Adriana Lara at the front desk for helping… Read more
I've been flying into to San francisco to attend shows at Moscone for decades. Then I lucked out. THIS IS IT. I could see North and South from my gorgeous window wall seat. Well designed, neutral soft and comfy room. Tons of plugs in smart places, usb chargers, and touch-dim light fixtures. Shout out to Adriana Lara at the front desk for helping me print out documents. Comfy beds, good water pressure and locks on the door. And a hopping bar with cool lighting and fun drinks. Read less